It is our belief that it is INEVITABLE that, within a few years, sites that review or rank any form of entertainment will deliver a customized score for any user who is currently logged into a centralized, all-in-one customized entertainment ranking system.

Presented by Scott Covert, 705 749 2225, [email protected], on June 9 2015.

What makes this idea different?

• the system should do the work, not the user
• the system should do the thinking, not the user
• the system's value lies not in lumping you into a personality group, but into learning what factors determine your enjoyment of entertainment and being able to come up with YOUR score
• there will be peers that come close to your tastes, but they will not always be predictive of your judgement of any single movie, show or book. Your friends might share a lot of your opinions but love Entourage and Fast And Furious, while you hate them.
• your score will result from peer correlations, your own judgements of previous movies, music, TV and books, your like or dislike for certain aspects of entertainment (gore, romance, sex, torture, violence, science, fiction, visual noise, specific actors and directors, your agreement or disagreement level with specific critics, etc.)
• indefinitely expandable to learn what makes you agree or disagree with others
• by jacking into the UR8IT system, companies like Tivo�, NetFlix�, iTunes�, Amazon� etc. will be able to show YourScore directly through their existing interfaces - and be able to recommend products to users with confidence
• once users see a high degree of satisfaction in the recommendations produced by UR8IT, they will habitually rely on and trust those recommendations
• the system will be multi-dimensional, combining personality questions, and opinions on movies, TV, books and music in order to provide a much stronger predictive ability than single-dimensional approaches.
• if you think that the described system is the same as "Users who bought X also bought Y" on sites like Amazon, feel free to contact me for clarification, as the system described on this page is of a different nature. The YourScore system learns your enjoyment criteria, scans an individual product to give you a score based on the criteria of that single product, or can scan a database to find the products that best match your enjoyment criteria.

The system begins with the user scoring a few hundred movies and TV shows on a scale from 1 to 10. Users may also elect to score books and music.

The UR8IT system can show a the user's score in a different color for user-assigned scores, than it does for predicted scores.

Every movie, TV show etc. will be rated on several dimensions (realism vs sur-realism, fantasy level, violence level, romance, etc.) and will also note the author, director, top billed stars etc. in order to create a sufficient (but not excessive) list of criteria that work in the background to "figure you out" and deliver scores for your upcoming entertainment choices.

Other methods of building the user base (long term) would include large companies like iTunes or Amazon inviting their users to use the system, and then delivering finely-tuned entertainment choices to their users.

Below Are Some Mock-Ups Of UR8IT being implemented on heavy traffic web sites

(With apologies to the trademark owners and companies shown)

NetFlix� recommendations page with YourScores.

Tivo� guide page with YourScore.

Amazon� individual book result page with YourScore.

Movies In Theatres (IMDB�) page with YourScore integration.

Literary Review� page with YourScore integration.

Metacritic� page with YourScore integration.

RottenTomatoes� with YourScore integration.

Book blog integrating YourScore (through html or Wordpress etc. shortcode).

Local cinema listings integrating YourScore.

The UR8IT Manifesto

iTunes, Amazon, Galaxy Cinemas etc. trademarks and logos etc. belong to their corporations and are used without permission.

This idea originally came to me years ago when I wanted Rottentomatoes.com to help me discover which critics I most often agreed with, then give me a customized score based on the average of those critics, disregarding the opinions of critics that I often disagree with. However, the UR8IT system goes many levels beyond this concept. I still wish Rottentomatoes would do that, though.