Who’s in charge here?
If it’s true that most internet marketers fail because of not taking action, then the G.Y.P.O. method (working with a “real” business) might make the most sense of any strategy you’ve ever considered.
Maybe a person doesn’t take action because there are infinite possible things to do all day, and the boss (you) is a bit of a wimp. The boss (you) is not cracking the whip, in terms of a schedule and a list of specific things that lead to income.
But wait, you say, I AM taking action. LOTS of it!
What was I just going to do?
Sure, but are you really? Every day your in-box tells you a way to improve adwords 20%, get 10% more visitors to your blog, increase landing page conversions 38%, and so on. It turns into a comical wild goose chase. Pretty hard to get focussed, when you allow yourself to change products and strategies every day!
Have you ever had a boss that let you engage in a continuous stream of so-called business
activities and studies that don’t actually pay off? Well, when YOU are your own boss, that’s what you might be doing. Maybe. Who am I to say? Just saying.
When you have a business partner, a partner running a real business in the real world, you sort of have a boss, and he has some specific products or services to sell. YOU have a very specific job, and he’s counting on you.
In other words, things get really real, really fast. And you get to use what you’ve learned about Internet marketing in a very satisfying, efficient, and likely far more profitable way. Suddenly, it’s easier to hit the delete key and throw away scribbled sticky notes with various “business ideas”, most of which would take 100 hours to test. (Hold on a second – where’s that ebook I bought about how to test any business idea in 2 hours?)
That changes the dynamic. It’s more suited to most people’s personality. Programming, work ethic, call it what you will.
So that’s my blog post for today – I HAD to post one, because all the experts told me I should be posting every day, and I’m not even close.
MORE RANDOM STUFF
Is this kind of thing still legal?
Huh?
This is the kind of noise that gets tons of eyeballs – sad.
On the other hand …
Yanik’s 34 rules for maverick business success – really good stuff.
Now go write a 500-word response to this post and have it on my desk by 5 p m.
