This is important – Turning Dreams Into Decisions

This post is for marketers AND business owners.

You need to see this video.

What you’ll see in that video is just a hint of what’s coming. In some ways it’s the same as a lot of Amway-type videos you’ve already seen online for years. But in another way, it’s different … or at least, it has the potential to be.

They’re actually GIVING AWAY 6 pre-made (not customized for you, which would be ideal) “Mind Movies”. THE KEY IS … this will be many many times more effective for you if your Mind Movies are designed by YOU. Generic solutions won’t be widely effective, but they may have some impact on a few people.

Customized Mind Movie creation will become a big fad, quickly, then it will become big business. Scientific research will be used to figure out the best ways to do this.

You know those science fiction movies where people lay in a chair and jack in to some form of virtual reality, something better or just more interesting than their “real life”? That concept is going to become real, but you won’t need electrodes rammed into your brain, and you won’t need to go to a big silvery corporate building to do it. And it won’t be about distraction or jumping into cyberspace to solve a cybercrime – it’ll be about making real and lasting change in real life.

Everybody dreams about stuff they want, all the time.

What’s the difference between what actually happens, and what stays “just a dream”?

It’s the difference between ENTERTAINING an idea, and MAKING a decision. There’s only so many hours in the day (and years in your life), so you end up with way more dreams than decisions. Most of the time you throw a dream up into the air, one of your subconscious court jesters smacks it right back down. For some people, this makes life truly painful, but overall it lets us all function together as a society, so that everybody “stays still”, instead of running off to fulfill their true dreams. We can’t have everyone running off all at once.

How can YOU be the exception?

Here’s my belief, and you can call me crazy, you wouldn’t be the first: When you fully experience (really suspend your disbelief) a possible future reality, for a protracted period of time, with all your senses, you go BEYOND dreaming. In fact, you turn the dream into a decison.

Dreams don’t just “become reality”. They have to graduate to “clear image” (pictures, sound, emotion, etc.) first, then they have to become a DECISION. Only then can they become a reality.

You’re not allowed to skip the clear image and the decision parts.

Warning – those with a constant negative analytical internal monologue will find it difficult to benefit much from a customized Mind Movie, or anything else for that matter. I wish I knew how to help with that, but I don’t.

My expectation for truly useful Mind Movies:

- cheesy music will not be helpful; music (if any) will be chosen by the user

- simple USB biofeedback devices that plug into your computer may provide guidance as to what sounds, words and pictures should be in a Mind Movie – they will honestly measure your emotional reaction – thereby helping to create more hypnotic movies

- stock pictures and footage that many people will associate with years of failure (people laying in piles of money, etc.), will have to be replaced with … well, some other type of photos or graphics

- movies may be more effective in the “You” mode, not “I”. Eg., “You are successful”, not “I am successful”. And it’ll probably be best to have human narration, but I’m not sure if your own voice is the best solution or not – I guess that depends partly on how much can you stand your own voice.

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Content added July 25 2009 …

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This post is aimed at BOTH small business owners AND Internet marketing veterans.

In a recent post I referenced Mind Movies. I have some constructive criticisms of the approach they recommend. For starters, go to google and use this as your search phrase: +affirmations +”you instead of i”

In all humility (and I’m still researching this myself, and am about to make some Mind Movies, and will keep you updated on the results), I offer some suggestions:

- use “you” instead of “I” – ie. “You are consistent” not “I am consistent”

- try to use the truth – ie. “You are often happy” not “You are always happy” … and “You are losing fat daily” not “You are 80 pounds lighter”

- if the message is going to be completely subliminal, it may be better to say “I” than “you” – assuming your subconscious mind does not resist or fight the message. If this is true, it (unfortunately) suggests you should either 1) use the “you” approach in your Mind Movies and only watch them full-on with no distraction or 2) use the “I” approach and only watch them subliminally, using the Mind Movies team’s SSA tool, or 3) make 2 versions of each of your movies.

- whether you watch the movies directly or subliminally, I assume you’ll be wide awake – research into what works best for different brain waves (theta, beta, alpha, delta, ?) complicates things greatly and I am NOT going to investigate how different states affect how you should word your commands and affirmations

Example affirmations for an Internet marketer who wants to partner with a business …

“You will find an excellent business to partner with”

“Your business partners will be friendly and honest”

“You find businesses with great growth potential and uniqueness”

Example affirmations for a small business that could expand online …

“You will find an Internet marketing expert to increase your sales”

“The Internet will account for 30% of your sales within a year”

If you’re going to be putting these into a Mind Movie, they may need to be shortened, or broken into segments, or you need to keep them on the screen longer than short phrases. But if you’re just reading them out loud to yourself or recording them onto something for you to listen to, length shouldn’t be a problem.

Good tips on affirmation writing: tarotaffirmations.com

Idea: Make Mind Movies where you and your spouse read each others affirmations out loud – use them as the audio track instead of music. Outside of Mind Movies, you could also put it on your iPod and other mp3 playlists.

Another idea: use computer-generated speech for a Mind Movie track, and see what happens.

If you believe Mind Movies can literally work magic (affect your external reality), then your affirmations might as well be accordingly specific and detailed …

- “X will pay me/you the money he owes me/you”
- “X will quit by [date] and I/you will be promoted to his position”
- “My/your next mate will be faithful, tall and happy”
- “Your favorite band’s next CD will kick ass”
- “My upcoming court case will turn out well”

But if you want to keep it down to Earth, then all of your affirmations, commands and suggestions should be believable, honorable, and easy for your brain to accept.