Miscellaneous marketing notes, mostly about adwords
This is, indeed, a hodge-podge of tips …
Repeat your autoresponder sequence but change the subject lines. Then you can
send the autoresponder sequence 2 or 3 times – so a series of 7 autoresponders
becomes 14 or 21 – and if you add in a month of silence you can send them yet
again, making it 28 or 42 total emails you send.
When marketing through videos and blogs use these psychological approaches …
- new / fresh
- inspirational
- innovative
- controversial
- edgy
- funny
- heartwarming
- taboo
- secretive
- engaging (participation)
- suspenseful
- your persona
- your vision of market – what you think your market should look like
- your “creation myth” – the genesis of how you got into business
- polarized point of view – “us vs them”
Don’t stop content network display of adwords ads if you are having problems
and need to stop advertising for a time. Instead, adjust your budget down to
$5 a day. Otherwise, google will start all over again, evaluating your content
network keywords and ads from scratch, when you start up again.
Most of the keywords that google “suggests” you add to your adgroups,
will in fact dilute and remove focus from that adgroup, and cause lowered
keyword quality scores, landing page scores etc. Keep your adgroups,
and the keywords inside them, TIGHT. Add only the BEST keywords
that google suggests you add.
Advertising on the adwords content network requires you to design ads to
distract from the content – you have to be more whimsical, bold and
attention-getting with your ads. With ads on the search network, go more
conservative, and assume that the searcher is ready to buy something.
Google looks for conceptual similarity in adgroups – and on the content network
it looks to put your ads on pages that match your landing page, ad, keywords, and
OTHER ads in that group! If your keyword list is too big when aiming at the content
network, google may have trouble finding a common theme and have trouble
showing your ad in the right places, or at all. Keep it tight!
How do you get people to start the buying process? You help to solve some
of their problems, for FREE, without hesitation. Then they like you, and then
some of them buy from you.
DIFFERENT is much better than BETTER.
USE prweb. How many people actually use it? Not many.
Cycle through these 4 styles of discourse continuously, when writing
ad copy, web pages, autoresponders etc. about your offering:
1) why – pleasure and pain
2) what – theory etc., history
3) how – action steps, procedure, exercise
4) what if – what if I did it right now, here’s what would happen RIGHT NOW
Small initial purchases “train” people to buy things from you.
Study the CONVERSATIONS surrounding your keywords – on blogs and twitter,
and by studing human response to your advertising.
STORYTELLING SELLS.
“Add to cart” gets better response than a “Buy” button – and “Paypal orange” is a great button color.
Give videos and jpgs long relevant filenames. For your irrelevant images, just name them
1.jpg, 2.jpg etc. and DON’T use alt tags! For relevant images, the file name, image, and alt
text MUST all match. No keyword stuffing or deception!
There is good reason to buy PPC even if you dominate natural search – there are people,
probably people looking to BUY SOON, who DO look over at the ads on the right,
which they deem to be “businesses who can sell to me right now” rather than organic
results which contain wiki, info, confusing (word-salad-google-bait) sites, out-dated sites etc.
it is sad that i had my Adwords account banned last month. now i have to look for alternatives *