Big bunch of Internet business success philosophy jottings.
This blog started off as an attempt to attract new business partners who would hire me to be their entire Internet marketing department, me being paid a percentage of new sales.
But successful offline businesses are not out there, in droves, using specific search phrases on google, looking for someone to expand their business online. It’s not an “open market”, I guess is one way of saying it. You’ve gotta go find those people, and convince them. Luckily, you are (I am) offering to do close to 100% of the work, and for free, no less.
So this blog turned into more of a resource to bring real-world successful businesses together with frustrated Internet marketers.
If you’re an experienced IM-er, you know all about CJ, aweber, ClickBank, minisites, and a zillion other things. No point “teaching” that stuff here. Instead, I’m trying to convince some people to try a new approach – working with existing businesses. You’ve already got all the tools.
Some teachers STILL exclusively preach the info-product marketing method, as if it were the only Internet marketing game in town. It consists of specific steps, and it’s been done and done by so many thousands of people that the Internet is now awash in ebooks (and now DVDs, webinars, MP3s and free reports) about everything. The steps are – write the product, make the web site, test conversions, establish success or dump the product and write a new one, set up affiliate program, set up back end products, repeat. I wouldn’t be surprised to find out that someone’s created a 3-d interactive MindMap about how to attract hummingbirds to your garden.
I’m sure some of you feel like you’d rather stick a fork in your eye than entertain the idea of creating your first or twentieth info-product. Download the pdf “Partnering With Businesses” I put up a few days ago, and shine some new light on your REAL options for success.
Read Jonathan Leger’s article about reselling physical products for local companies who have a crappy or nonexistent Internet process. NOT the same process I’m teaching at this web site, but in the same neighborhood.
Read Terry Dean’s article “Why Some Succeed Where Others Fail”.
Read Allan Gardyne’s June 23 article at AssociatePrograms.com – “The Twitter Trap”. I’ve known him for over a decade, and he’s gone through health problems I believe were related to online marketing stress. He’s so down to earth it’s pretty impressive, for his type of business.
I’m going to do another post, soon, about how things are changing in guruville.
A lot of the “gurus” are now admitting that in the past, when they said “do this, try that, implement software package X”, what they REALLY were doing was handing these tasks off to one of their 20 employees or nickel-an-hour overseas contractors.
At least they’re now ADMITTING that the stuff they’ve been telling you to do, amounts to a zillion tasks that you can never pull off by yourself.
The lesson – keep it very small and focussed and prepare to invest a lot of time – OR – learn how to hire and manage people. There is no third choice.
But remember, the more things change in guruville, the more they stay the same. The market has FORCED them to change tactics somewhat.
They are doing what works, and what works right now is to totally bombard your email, every day, with the stuff you’re all familiar with. There’s no Earthly reason they’ll stop doing that as long as it works.
But where does that leave YOU? If you need something new EVERY DAY to be able to succeed – then how will you succeed? They’ve spent 10 years teaching you the basics, now they’re teaching more psychological and process-oriented stuff.
This is like the old question of whether pharmaceutical companies want people to become healthier – if they did, their very business model would bring about their own doom.
Even keeping up with all the (sometimes fantastic) free content created for product launches, can be EXHAUSTING – not to mention distracting to the real work that you should be doing. I fall prey to this DAILY.
OK, enough rambling. I think you know what I’m saying. If they keep telling you you’re not ready to graduate, then you’ll keep paying tuition – instead of going out into the working world.
Coming soon – more about feedback loops, IM gurus, the fast food industry, Krishnamurti, Jed McKenna, and the power of your unconscious competence. I’ll tie it all together, just wait and see.
i am planning to start my own Internet Business but i still need to learn a lot on how to start and manage it.
Nice blogpost, good looking weblog, added it to my favs.
Building an Internet Business Is not as simple as 1-2-3 but I believe the First Step should be learning how an Internet Business operates. And In a nutshell the way you do this, Is by you first becoming a student of the business learning all you can, then applying that and then reaping the benefits.
i am so interested in starting an Internet Business because there is a growing number of internet consumers today. I am still trying to learn a lot about managing and starting an Internet Business.